Sadiq Group

December 19, 2023

World Egg Day, 2023

World Egg Day, 2023

Sadiq Group has always been exuberant to fulfill their commitment of promoting the production
and consumption of high quality poultry products in Pakistan. SB Group has never missed an
opportunity to mobilize and celebrate safe farming activities and significance of poultry products
in daily lives. Resolute for the commitment, SB Group celebrated World Eggs Day, 2023 with
great zeal and enthusiasm. Arid University, Rawalpindi held an event on 13th October, 2023,
sponsored by Sadiq Group in accordance with the spirit of this day and honored the director and
other leading figures of SB Group by inviting them to spread awareness on the sustainable
poultry practices and benefits of eggs.
The director SB Group, Mr. Saad Sadiq, himself took part in every activity which shows his
devotion and dedication towards the aim set by the pioneer, Dr. Muhammad Sadiq, to promote
healthy and high standard egg production and consumption all around the country. SB Group
addressed the students and faculty and enlightened the audience on the nutritional benefits of
eggs and their importance. Arid University had also a walk which marked their keenness and
interest to celebrate the purpose of this day in all respects. Different activities like egg painting,
poster making, and other competitions to engage students with this cause in a fun way. Director
SB Group distributed certificates among the participants and appreciated the overall contribution
to this community engagement.
For the relevance of this day, director SB Group also paid his yearly visit to Rawalpindi
Chamber of Commerce and Industry (RCCI), where insightful discussions were shared among
President, Vice President RCCI and the delegates of Sadiq Group upon fostering and flourishing
the poultry industry. RCCI honored president also appreciated Mr. Saad Sadiq on his
successfully growing business and their contribution to Pakistan’s poultry industry. SB Group
also toured the directorate of Poultry Research Institute, Rawalpindi on this occasion of World
Eggs Day, where a meeting was held by the Pakistan Poultry Association on safe poultry
practices and certificates were distributed among the prominent figures. Like every year, Sadiq
Group celebrated this day with unwavering devotion and high spirits.

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December 19, 2023

IPEX Lahore, 2023

IPEX Lahore, 2023

As a pioneer and exceptionally ardent figure of Pakistan’s poultry industry, Sadiq Group
understands the importance of the dynamic activities and initiatives which fore front our agenda
of sustainable poultry farming in Pakistan. SB Group zealously participated and engaged in the
International Poultry Expo, 2023, the largest poultry expo of Pakistan. SB Group remained a
beacon of innovation and firm dedication towards the industry’s progress and success throughout
the event.


Sadiq Group booths exhibited their stalwart excellence and their commitment to their business,
showcasing an array of topnotch and highest quality products which included SB Eggs, SB Gold
Banaspati, Canola, and Cooking Oil. Director SB Group, Mr. Saad Sadiq, was warmly welcomed
by the organizers of the event. Director SB Group appreciated the participants. He himself led
the pack and actively introduced the visitors with the decades of our hard work and resilience in
the poultry industry and briefed about our business’s success. Our stalls of live culinary
demonstrations received colossal praise for the unparalleled taste and quality of our products.
The attendees especially lauded our scrupulous attention to the International hygiene and quality
standards which proves our unwavering commitment to deliver first rate poultry products. Our
booths also engaged the visitors with interesting games and activities. Insightful interactions and
seminars with the stakeholders and collaborators promulgated the knowledge to take this
industry to sky heighted success and also fostered ways for environmental security. Our overall
participation and engagement in the IPEX Lahore, 2023 underscores the dedication SB Group
has towards the prosperity and innovation in the realm of poultry farming.

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November 20, 2023

Pindi Food Fest, November 2022

Pindi Food Fest, November 2022

Sadiq Group aims at seizing any opportunity to educate the society about extraordinary
nutritional advantages of eggs in the most ingenious ways. Leading poultry business for more
than 4 decades, SB Group understands their responsibility to disseminate the significance of eggs
consumption at every given platform, navigating creative activities for the awareness. SB Group
passionately participated in Pindi Food Fest, 2022. It only provided them with the golden
opportunity to flaunt the topnotch quality and freshness of their eggs, but the culinary creativity
displayed on SB Group stalls also captivated a sizeable crowd lauding for their taste and quality.
The live cooking demonstrated at the SB Group booths bagged immense appreciation on the
versatility of egg-based delicacies including a meticulous range of snacks, appetizers, desserts,
and unique savory delights for the energetic gourmandizing crowd. SB Group diligently utilized
this platform to showcase their unparalleled taste and quality prowess as well. They were able to
educate the attendees about the profound benefits and nutritious richness that are protein king-
SB Eggs offer. Audience also appreciated this creative way of enlightening about the dietary
essentials. SB Group proudly participated in this wonderful amalgamation of gourmet delights
and informative stage. Director SB Group appreciated the chefs for their culinary skills and the
whole team for carrying out the festival admirably. Our active engagement in activities like this
is a testament of our poultry prowess and commitment to our core values.

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